Founder Laurence Chester, who has advised statutory bodies on anti trafficking, has teamed up with creative director Clare Farrell, a designer with a history in the UK mainstream retail industry and Vijay Mal who has over 30 years experience in the fashion industry of overseeing manufacturing and production. We also have a team of skilled staff who are paid fairly (at least living wage) and produce the high quality our customers expect from us. The brand name, references the average hours worked per day by indentured employees in the garment industry.